From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Marketing today, thus, involves conscious and organised efforts by a business firm to find out what the community needs and how best it can help the community derive the fullest satisfaction from the activities of the business. Â Â Â Â Â Â Â There are five steps in the marketing process. You can view samples of our professional work here. It widens the market for commodities. All work is written to order. “Marketing is the creative management function which promotes trade and employment by assessing consumer needs and initiating research and development to meet than. In a systems approach to the marketing function, the following questions are usually asked for an understanding: (1) What are the strategic parts of the marketing system? It is especially useful if you have problems memorizing all the little details involving the format you’ve been assigned to use – a marketing essay or research paper is a much better presentation of rules and regulations than a theoretical description. (Kotler and Armstrong, 2009) So the first thing that marketer need to do is market segmentation. The modern marketing environment keeps everybody in motion to succeed. Hence, more emphasis is given to research and innovation. ), the products, and the society. (Drucker, 2001) Hence, advertising has become the only part of tools for building customer relationships through marketing process. But market does not necessarily mean a place. The contingency approach to the study of marketing suggests development of a marketing structure suitable to meet the opportunities and problems at hand. The selling activity becomes the dominant factor in the marketing of goods in an environment of competition. Huge Collection of Essays, Research Papers and Articles on Business Management shared by visitors and users like you. Various socio-economic factors, like shift from agriculture to industry, development of the means of transport and communications, better living standards of people, competition among the producers to reach out to consumers, etc., have given birth to this approach. This approach, thus, aims at consumer satisfaction by means of production of the right kind and quality of products, in the right qualities, at the right price and in the right market, the matching of products and services with the markets and consumers becomes the motto of the consumer-oriented approach to marketing. Do you have a 2:1 degree or higher? If you need assistance with writing your essay, our professional essay writing service is here to help! The school of opinion who are in favour of this approach states that marketing serves the following social objectives: (1) With better and more efficient marketing sales increase resulting into larger production and diminishing cost. The consumer-oriented approach of marketing brings out the following in particular: (1) Marketing is a system of business activities; (2) Marketing is an important managerial function; (3) Marketing is the end-result of many other activities; (4) Marketing is designed to plan, promote, distribute the product car service; and. Marketing is part of our everyday world, … Marketing agencies are the media of marketing management for operating the marketing programme. He uses marketing research as a tool to anticipate market demand. The traditional concept of marketing explained above refers to the physical activities involved in the process of distribution of goods. MARKETING IS the most exciting of all business sports. The marketing management which is in charge of planning, directing and controlling the marketing of goods and accomplish the primary marketing objective, viz; satisfaction of market demand. WritePass - Essay Writing - Dissertation Topics [TOC]IntroductionMarketing Mix, Four P’s1 Product2 Price3 Promotion4 PlaceReference Introduction All marketing is built on STP – Segmentation, Targeting and Positioning (Kotler & Keller, p.310). In all these areas, the management has to develop and adopt procedures for planning, organising, directing, reviewing, controlling, etc. We have monetary exchange. 6. (Huber, 2006) DividingÂ the market into several groups will make it easier for marketerÂ to search target. Essay on the Evolution Process of Marketing: 4.
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