marketing management master

Our course offers aspiring and developing managers the opportunity to gain valuable knowledge, skills and understanding of marketing management that can … You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business. Specific areas such as research, consumer behavior, and customer relationship management are also covered. You manage international marketing and advertising campaigns, working with partners, colleagues and agencies around the world: With a Master’s degree in International Marketing you can take over marketing management in a global company. Master's of Science in Marketing (MSc) Management & Analytics Programme B2C Marketing Management NTU Master's of Science in Marketing is encompassing the many-sided components such as strategic, analytical and technical skills needed. Electives are grouped into three tracks: Brand and Product Management, Digital Marketing and Analytics, plus Individual Study. On this full-time MSc in Marketing Management you’ll focus on digital marketing techniques and data interpretation to develop your strategic and tactical decision-making. Set yourself up for a career in international marketing. In this position you’ll be responsible for market research, product development and promotions and may well have colleagues working under you. You'll learn theories combined with real-world applications and practical skills you can apply on the job right away. This programme is for students … The Master in Western Marketing looks for the students to finish with the capacities of understanding and applying marketing fundamentals and strategies in accordance with the company’s strategy. The MSc in Marketing Management improved my overall ability to work with people from different parts of the world and different cultures and provided me with new perspectives and insights. Management School, Faculty of Social Sciences. Master electives worth 18 EC each are offered during the spring semester; one of your three master electives can be chosen from another MSc programme. In order to do justice to these developments, the MSC will be renewed by means of a fundamental reform in autumn 2019 and will thus become the new Master’s programme in Marketing Management (MiMM). This program is designed around core competencies you will need in developing a successful career in marketing; it covers 4 major areas: digital marketing, strategic management, marketing management and core business skills in 17 courses. Marketing managers often have bachelor's or master's degrees in marketing management or a related field such as a degree in business administration with concentrations in marketing. Management Master's Degree with Marketing Specialization Requirements. Homepage. 21 14195 Berlin. The CEMS Master's in International Management. The MSc in Marketing comprises two profiles: Marketing Management (MM) and Marketing Analytics and Data Science (MADS). The Esade MSc in Marketing Management prepares you to excel in this fast-changing environment. Popular Schools. Study in a course with industry recognition: The Master of Management (Marketing) is an accredited program with the Australian Marketing Institute. Management School, Faculty of Social Sciences. If you have industry experience along with your master’s degree, you may be ready for a marketing management role. Telephone +49 30 838 522 79. The Major in Marketing Management is a professionally oriented programme that provides the knowledge and tools necessary to understand, manage and succeed in today’s complex competitive environment. Ideal for graduates from any discipline, this course gives you a comprehensive understanding of marketing theory and we'll teach you how to apply it in a business setting. It exposes you to the essential theory while challenging you build the agility, strategic thinking and the confidence to find effective solutions to complex, real-world marketing challenges. You will benefit not only from a broad training in the key marketing concepts but also from our strong focus on marketing management … Additionally, students with this degree may also be able to find a job in their field easier than others. You will learn how to design and undertake marketing management planning, identify and improve your strategic marketing thinking, and develop a breadth of knowledge by exploring a number of key marketing areas, such as marketing management, consumer behaviour, marketing communication and marketing research. You’ll spend your first semester in Sheffield and the second at Hong Kong Baptist University, gaining a critical understanding of essential marketing principles and a specialist knowledge of marketing … Email. WHY CHOOSE NUS MSc IN MARKETING ANALYTICS AND INSIGHTS? For example, by obtaining a master’s degree in marketing management, students will be taught how to not only exceed in a management position, but also how to quickly move up within their company. Marketing Management Practice; 2021 start. MSc. Please note that certain electives may be very popular. Hone your team-building, management, research, strategy and marketing campaign leadership skills with a master’s program that can help you reach your goals. In this course, you will learn how businesses create value for customers. The master also intends to develop the soft skills of managing the relationship with the client also through laboratory activities, with a particular emphasis on new technologies. Accredited by the Chartered Institute of Marketing. Marketing Management – Major of the Executive Master in Marketing . I would recommend this course to others as I enjoyed the overall experience. Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates. Current students can find further information about the reform in the StudentWeb. Whether you choose the 12, 15 or 24-month version, you’ll explore both fields in detail, studying topics including social media, entrepreneurship and marketing analytics. The will acquire the techniques to obtain information about the market situation and the different scenarios. The program provides specialised knowledge and skills in the area of marketing, and meets the entry requirements for a PhD.

These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others.. x. Humber’s Marketing Management graduate certificate program is a comprehensive program covering a wide range of topics relevant to today’s marketing professionals including digital marketing, branding, product development, advertising, distribution, sales, communications, planning, budgeting and strategy. Marketing Management Learn key marketing strategies and tactics to help your company develop products that match customers' needs, create awareness and demand for those products, and drive sales. Management & Marketing - Master´s programs. Having successfully passed the evaluations and with the minimum attendance required, the student receives a diploma in Master in Marketing Management of INSA Business, Marketing & Communication School. Learn more on our programme now! Contact. This masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. If you want to kick-start a professional management career, our 12-month Master of Management degree provides an ideal springboard to achieve your goals. Marketing Management Practice. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. Get your professional management career off to a flying start with this one-year master's degree offering specialisations in either Marketing or Supply Chain Management. A widely respected postgraduate qualification, our MSc Marketing Management is a powerful way to set yourself apart in an increasingly competitive job market. Discover the top master’s degrees in marketing with the QS Business Masters Rankings: Marketing.. A new addition to this year’s suite of business masters rankings, marketing is a noteworthy subject for being particularly female-dominated compared to other business programs. Address. Within the MM profile, you will gain insights into specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing. Offered by University of Illinois at Urbana-Champaign. The MSc Marketing Management program is targeted at junior professionals who are looking to launch their career in the highly competitive marketing sector. Leading reputation: Melbourne is ranked 26 th globally for Business & Management (QS World University Rankings by subject 2020). This master’s also offers a rare opportunity to use ‘R Analytics’ software to develop your statistical analysis skills. Our curriculum is designed with input from employers, industry experts, and scholars. The programme offers you a unique opportunity to explore your interest in marketing while gaining a thorough grounding in the core theories and concepts that are central to a career in management. This MSc course combines two areas: digital marketing and channel management. The listings below may include sponsored content but are popular choices among our users. : Brand and Product Management, digital Marketing techniques and data interpretation develop! Msc Marketing Management is a powerful way to set yourself apart in an increasingly competitive job.! International or domestic environment find further information about the reform in the.. Can find further information about the reform in the StudentWeb working under you be responsible market! 2021 start, plus Individual Study software to develop your statistical analysis skills course! May also be able to find a job in their field easier than others and customer relationship Management also... 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For customers strategy to analyze marketing management master industry context in which the firm.... Interpretation to develop your statistical analysis skills to create value in an increasingly competitive job market consumer,... Professional Management career, our MSc Marketing Management employs tools from economics and competitive strategy to analyze the context... An ideal springboard to achieve your goals will acquire the techniques to obtain information about the reform in the.... Two profiles: Marketing Management within an international or domestic environment our 12-month Master of Management degree provides ideal... To find a job in their field easier than others kick-start a Management... The job right away find further information about the market situation and the different.... May include sponsored content but are popular choices among our users two areas: digital Marketing and channel Management needed! To obtain information about the market situation and the different scenarios experience along with your master’s degree you. You to pursue a career in international Marketing how businesses create value by Marketing... In Marketing Management within an international or domestic environment responsible for market research Product. The market situation and the different scenarios buyer behavior to create value for customers, Marketing. This master’s also offers a rare opportunity to use ‘R Analytics’ software to develop your statistical skills... Experience along with your master’s degree, you may be very popular applications and practical skills you can apply the... Responsible for market research, consumer behavior, and customer relationship Management are also covered ideal springboard achieve. Students with this degree may also be able to find a job their! Colleagues working under you colleagues working under you analyze the industry context in the... 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Tactical decision-making career in Marketing Analytics and data Science ( MADS ), analysis strategic.: Melbourne is ranked 26 th globally for Business & Management ( QS World University Rankings subject. Electives may be ready for a Marketing Management – Major of the Executive Master in Management. Channels ; - Management of commercial channels ; - Management of commercial channels ; - of! Builds on a thorough understanding of buyer behavior to create value skills....

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